Thought about blogging to increase business?

Posted by hecto on May 12, 2010 under SEO, The Internet | Be the First to Comment

I was talking to a friend about 5 months ago lets just call him “Bill” who owns a small business, an e-commerce website to be more precise. He has been selling online for over 10 years but hasn’t been keeping up to date with the internet changes nor any search engine optimization tips. He says that he makes a good profit even though he spends about $100.00 a day on just Google Adwords, but that’s because his profit on the products he sells is pretty good. Bill was telling me that most of his traffic comes from Google because he pays for it but there isn’t much traffic coming from actual search engines organically even though he had paid SEO experts to improve the site.

I had a look at the site and said to him that the site does not have much content for natural traffic, so I suggested that he starts blogging about his products and his business in general. But when I mentioned blogging Bill didn’t really look too impressed with my suggestion. According to Bill bloging cannot work for his business and his products. Well my idea was that it may not work but it will defiantly add content to the site which will increase natural traffic. Also because the information will be related to the products it means that the people who visit the site will probably also be interested in the products Bill sells and ultimately this could lead to actual sales. Bill was surprised in my thinking and said that he had never thought about it in that way. Anyway I convinced Bill to give it a try and he did, within the first month there was an increase in the number of unique visitors and as he kept blogging and writing more about his products Bill saw a fast increase in the number of people visiting his site. I haven’t really asked bill about the profit but I am assuming it has increased as he has continued blogging ever since.

So what’s my point?

The point I am trying to make here is that until you give blogging a try you will never know if it works or not for your business. You will be surprised to see that it does work and see traffic increase. I am not going to go into detail about search engine optimisation here but what I do want you to know is that “unique content” is what gets traffic to your website.