Registering the right domain for your business

Posted by hecto on March 17, 2009 under Starting your business, The Internet, Tips | Read the First Comment

Small business domain registration is not such an easy task anymore. The domain business has got a lot of competition and there are many different top level domains (TLD) such as .com, .co.uk, .net, .biz. However finding a top domain is not easy anymore as most of them have been registered years ago and buying a domain names in the aftermarket can be pretty expensive for a small business. To be honest there really is no need of buying in the aftermarket most of the time, all you have to do is be a bit creative and you can come up with a really good domain.

A domain name can help your business and at times it may be a good idea to check in the aftermarket for the right one if you feel that’s the only option left. However you can also register the best domain for you with just spending the normal fee of about $10 or €7, only because you pay so little for the domain it does not mean that it is a cheap domain, it only means that you were the first one to think of that domain. During your domain search I would recommend that you include generic words in it, for example if you are a wholesale business it may be an idea to include wholesale in your company domain, so wholesalesomething.com. Including a generic word that relates to your business will prove beneficial as the search engines will also favour you and your customer will be able to identify your business area much easier.

What Top Level Domain (TLD) should we pick?

I will touch on this a bit here as it may be a confusing with so many different TLD´s available but I will write something in more detail about it soon. The .com TLD is King of them all as it is the mostly used worldwide. However it is not necessary to have it, if you are targeting the UK market then .co.uk will do the same job, on the other hand if the .com is also available I would registering it too.

Domain Registration

Well this is the easy there are so many companies around so you have a great choice. Godaddy.com is the biggest domain register and has competitive prices, at Godaddy.com it may be wise to find discount coupons in forums and use them when buying some even offer up to 30% discount. There are also other registrars like Name.com that is a bit cheaper but it may be that you want to get web hosting with your domain so I would suggest shopping around and finding the best deal.